Financial Clarity
for Startups.
Know Your Numbers.
Build Your Business.
We give startups the financial clarity to understand their numbers, grow with confidence, and walk into any room ready.
The Integrated
Financial Model
The centerpiece of every engagement is a fully integrated financial model built in Excel. This isn't a static spreadsheet — it's a dynamic system where every output traces back to a single Assumptions page. Built for CPG brands, DTC founders, and any startup that needs to understand their numbers.
The Assumptions Engine
Product Economics
- Recipe Costs / Bill of Materials
- COGS Builder with full cost breakdown
Channel Profitability
- DTC vs Wholesale P&L analysis
- Channel-specific margin calculations
Customer Acquisition
- 12-month customer growth projections
- CAC tracking with LTV:CAC ratio (3:1 target)
- Marketing budget allocation & ROI
Inventory Management
- Inventory Turnover Ratio tracking
- Days Inventory Outstanding
- Reorder point calculations
Cash Flow & Runway
- 36-month cash flow projections
- Cumulative cash balance tracking
- Runway calculations
Summary Dashboard
- Consolidated key metrics view
- Annual revenue, margins, ratios
- Investor-ready presentation sheet
Built to Handle
Real Questions
Beyond the operational model, we build three analysis modules that separate a serious financial model from a basic spreadsheet — so you always have an answer, no matter who's asking.
Scenario Analysis
Compare Conservative, Base, and Aggressive scenarios side by side. A dropdown toggle switches the entire model between scenarios — instantly showing how your business performs under different conditions.
Break-Even Analysis
Calculate exactly how many units you need to sell, at what price, to cover all costs. Shows monthly revenue threshold for profitability by product and by channel.
Sensitivity Analysis
Tornado chart showing how price, COGS, and growth rate changes impact margins and revenue. Understand which factors matter most and where to focus your energy.
Additional
Deliverables
Beyond the core model, we provide comprehensive support materials to help you grow, make smarter decisions, and show up prepared — whether that's a pitch meeting, a bank conversation, or just running your business better.
Interactive Scenario Dashboard
Turn your model data into a live web-based dashboard for pitch meetings. Toggle between scenarios in real time, with metrics, charts, and projections updating dynamically.
- Real-time scenario switching
- Unit economics and CAC tracking
- Quick reference for investor questions
Model Walkthrough
Comprehensive documentation explaining what was built, how each sheet connects, and how to use the model day-to-day. Included with every model build.
Meeting Preparation
Briefing document with key numbers, potential investor questions with prepared answers, and a quick-reference guide for pitch meetings.
Pitch Deck Support
Slide deck creation and refinement, ensuring financial narrative aligns with model numbers. Every claim traces back to a cell.
Client Communications
Professional emails, follow-up messages, and investor correspondence drafted in your voice without sounding like a consultant.
Models We've Built
Every engagement produces a fully integrated financial model and a live interactive dashboard. Here are three recent examples — spanning CPG, food & beverage, and health & wellness.
Client A
DTC and wholesale condiment brand with multiple SKUs. 15-sheet integrated model covering COGS, channel P&L, tasting event ROI, CAC tracking, and a three-scenario investor dashboard.
Client B
Multi-SKU CPG brand with an established regional retail footprint. Full model with COGS builder, wholesale channel P&L, inventory management, and an investor scenario dashboard.
Client C
Clean-ingredient functional supplement brand with strong unit economics. Full financial model with real-time scenario dashboard, 65%+ gross margins, and investor-ready CAC and LTV analysis.
Built on Discipline.
Backed by Experience.
Before founding GSC Financial, I was a Division I baseball player at Vanderbilt and the University of South Carolina. When injuries ended my athletic career, I took the analytical mindset and relentless discipline from the field and applied it to the world of finance, earning a Master of Science in Finance from the University of Miami.
My perspective was shaped as a Deal Analyst for the Cane Angel Network, where I evaluated hundreds of startup pitches. I saw a critical gap: passionate founders with great products who struggled to translate their vision into the financial language investors require. I started GSC Financial to bridge that gap.
Read the Full StoryThe Process
Discovery
You share what you have — an existing model, a basic spreadsheet, or just a description of your business. We get on a call to understand your products, channels, cost structure, growth plans, and what you're trying to accomplish.
Scoping
Based on what we learn, we define exactly what we're building and agree on a price. No surprises.
Build
We build the model programmatically, ensuring every formula is correct, every cross-reference is verified, and the formatting is professional. We audit the model for integrity before delivering.
Review & Iterate
We walk you through the completed model, explain how everything works, and make adjustments based on your feedback. You update the Assumptions with your actual numbers, and the entire model recalculates.
Deliver
You receive the final model, the walkthrough documentation, and any additional materials. From there, you own it — and if you need support down the road, we're a message away.
How We Price
Everything is project-based. No retainers, no long-term commitments, no recurring fees. You tell us what you need, we scope it, and we agree on a price before any work begins.
We invoice per project with payment via Zelle or Venmo. You see the work, and if you're happy with it, we keep going. No pressure, no lock-in.
The Financial Foundation
Every Startup Needs
A founder who understands their numbers makes better decisions, grows faster, and walks into any investor meeting with confidence. A founder without that clarity is guessing — and it shows.
GSC Financial makes sure you're the founder with answers.
Real Feedback.
Real Results.
Obsessed with the dashboard. Digging deep into the Excel today!
You really do an excellent job and I see the value you add!
I was able to take a look at the work you did and was really impressed.
Ready to Build Your
Financial Model?
Whether you're bootstrapping, scaling, or preparing to raise capital — if you're serious about your business, you need to know your numbers. Let's start with a conversation.
Get in Touch